Introduction to Copywriting

Title:Introduction to Copywriting

Duration:0.5 days
Marketing, Communications and Recruitment
Introduction to Copywriting

Learning Outcomes

A thorough grounding in the concepts, principles and best practice of copywriting. This course includes an introduction to preparing for copywriting, planning your copy, writing persuasive and compelling copy, understanding your audience, tone and brand, and the importance of headlines.

Process

Lecture with Q & A.

Who Should Attend

All staff who produce written content targeted at an external audience (such as students, staff, researchers, media, etc).



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