Overview of current prospective student data collection techniques & procedures

Title:Overview of current prospective student data collection techniques & procedures

Duration:0.5 days
Marketing, Communications and Recruitment
An overview of current prospective student data collection techniques and procedures for using collected data for outbound student communications

Learning Outcomes

To understand:-

what data is currently being collected from prospective student enquiries and where it resides in the CRM system.

the potential options for working with this data including reports and potential outbound messages.                                                                                                                                                                                                                                                                                                                                                                  

agreed university procedures for using this data to communicate with prospective students.

Who Should Attend

Staff involved the area of Student recruitment.



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