Explore the psychology behind writing for various audiences, learn key tips and tricks for truly effective copywriting and get experience in researching and writing copy fast.
Who Should Attend
All staff who write copy for the University that will be publicly accessible (for student, external partners, funding councils etc), with a focus on writing marketing and communications materials. You should either have attended the Introduction to Copywriting training, or have copywriting experience in marketing and communications. Please ensure you bring comfortable writing equipment (either digital or manual), and a device capable of going online for research in the session.