This session is intended for staff working in External Relations and focuses on marketing and communications activity aimed at prospective and current students, covering aspects such as content marketing, campaign planning and measurement of ROI, paid promotion and targeting via social media, curation and aggregation tools such as Stackla and social media listening.
Attendees are expected to have a reasonable understanding of how social media is used in a marketing and communications context.
Who should attend
This course is specifically aimed at staff involved in running social media accounts to recruit prospective students and/or market a School, Department or Institute.
Please note this course is not aimed at researchers are academics wanting to use social media to promote their own profiles or research.