Web Copywriting Masterclass - how to write engaging copy for The University of Nottingham website
Explore why copywriting for the web is important, and why it is different from other types of copywriting. Learn how to plan, structure and create your copy, and look at useful techniques in how to engage with your reader. The session also covers basic Search Engine Optimisation techniques, Accessibility criteria and tips on tone of voice and style.
Presentation, with a group exercise to practice the skills you have acquired.
Who Should Attend
Staff who are required to write copy for The University of Nottingham's website and have not attended a previous session.