Planning for Policy Impact
Duration 0.5 days
Team Institute for Policy and Engagement

Please note that this course is only open to staff members. Unfortunately we are unable to accommodate students, including Postgraduate Research Students.

Planning for Policy Impact

Who should attend 

Academics and researchers with a basic knowledge of the principles of policy impact and who want to plan a specific policy impact initiative, and APM staff who support academic staff on impact. The session is especially suited to researchers who have a specific piece of research, either published or near publication, on which they wish to build policy impact activity. 

Learning Outcomes 

This 2 hour session will take you through the process of planning a policy impact initiative, from the crafting of your initial messages through to evaluation. 

Participants will: 

  • Learn how to articulate their policy objectives  
  • Learn how to identify, map and segment their key target audiences 
  • Learn how to develop targeted policy messages 
  • Learn about the range of channels available to achieve policy impact and how to select the appropriate ones 
  • Consider how to incorporate evidencing and evaluation into their policy impact plan 


Presentation, group discussion and interactive exercises. 

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