Planning a Social Media Campaign
Duration 0.5 days
Team Institute for Policy and Engagement

Please note that this course is only open to staff members. Unfortunately we are unable to accommodate students, including Postgraduate Research Students.

Planning a social media campaign

Who should attend 

Academics with reasonable knowledge/experience of social media, who want to make use of this to support a specific policy impact or public engagement campaign based on their research. 

Learning Outcomes 

This 2.5 hour session will take you through the process of planning a social media campaign to support your policy impact or public engagement work, from thinking about the journey you want to take your audience on to evaluating the success of the campaign. It will help you to think clearly and strategically about how you use social media to share your research and boost its impact. 

Participants will: 

  • Learn how to map their target audience’s ‘user journey’ 
  • Learn what kind of content works well on social media, and how to create good quality content 
  • Explore the use of data visualisation and imagery for social media campaigns 
  • Learn about how to track the effectiveness of your social media campaign 
  • Learn about easy to use tools to further develop your campaign and where to go for more support 


Presentation, group discussion and interactive exercises. 

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