Staff will receive an overview of social media tools, covering how they work in a marketing and communications context, who uses them and what for. Attendees will be expected to do some research into a specific tool, i.e. Snapchat or Twitter, ahead of the training day and they will then each be expected to come to the session and present their findings to other staff present. A member of the Digital Engagement Team will then also share how we’re using the channels at the University.
Who Should Attend
This course is specifically aimed at staff involved in running social media accounts to recruit prospective students and/or market a School, Department or Institute.
Please note this course is not aimed at researchers and academics wanting to use social media to promote their own profiles or research.