Academics and researchers with a basic knowledge of the principles of policy impact and who want to plan a specific policy impact initiative, and APM staff who support academic staff on impact. The session is especially suited to researchers who have a specific piece of research, either published or near publication, on which they wish to build policy impact activity.
This webinar session is primarily intended for staff based in UNNC and UNM, but UK-based staff are also welcome to join. Note that the content of the session is built around UK policy processes, so it will be of particular interest to staff looking to have policy impact in the UK. However many of the core areas covered are applicable in other national policy contexts.
Learning Outcomes
This 2 hour webinar will take you through the process of planning a policy impact initiative, from the crafting of your initial messages through to evaluation.
Participants will:
Learn how to articulate their policy objectives
Learn how to identify, map and segment their key target audiences
Learn how to develop targeted policy messages
Learn about the range of channels available to achieve policy impact and how to select the appropriate ones
Consider how to incorporate evidencing and evaluation into their policy impact plan
Process
Presentation and Q&A.
This short course is delivered via webinar. Log in details will be emailed in advance of the session.