Please note that this course is only open to staff members. Unfortunately we are unable to accommodate students, including Postgraduate Research Students.


Introduction to Social Media for Engagement 

Who should attend 

Academics and research staff with little or no experience in social media who are interested in learning how to use social media to support their policy and public engagement work, and APM staff with little or no experience in social media whose roles include supporting academics on impact work. 

Learning Outcomes 

This 2 hour session will introduce the various social media platforms that academics can use to support their policy and public engagement work. It will explore the functionality, personality and core audiences of key platforms and offer tips on how to get started in social media.  

 
Participants will: 

• Learn the differences between the main social media platforms and which are likely to be most suitable to their individual goals 
• Learn the potential of social media in terms of reaching a wider external audience 
• Understand how to manage the risks of using social media and where to get support 
• Learn how to build an initial profile and audience 

Process 

Presentation, group discussion and interactive exercises.